Following Taylor Swift's endorsement of Kamala Harris for the 2024 presidential election, the Harris campaign quickly launched a series of advertisements in major cities like New York and Las Vegas, utilizing slogans inspired by Swift's music. The billboards feature messages such as 'We’re in our Kamala era!' and 'A New Way Forward… Ready for It?' which reference Swift's Eras Tour and her 2017 song '...Ready for It?'. Swift's endorsement, shared on Instagram after a debate, highlighted her support for Harris' advocacy for rights and issues important to her, while also driving a significant spike in traffic to the voter registration site Vote.gov. The campaign is also selling friendship bracelets as a nod to Swift's fan culture, which have quickly sold out. Additionally, the ads aim to engage voters in swing states, capitalizing on Swift's cultural influence. The Democratic National Committee has emphasized the importance of voter registration by linking to IWillVote.com in their advertising efforts.