Marc Benioff in Talks to Sell Time Magazine

Marc Benioff, co-founder and CEO of Salesforce, is in early discussions to sell Time magazine to the Greek media firm Antenna Group for around $150 million. Benioff purchased Time in 2018 for $190 million from Meredith Corp, which had owned it for less than a year. Despite the ongoing talks, a spokesperson for Time stated that no agreement has been reached. The potential sale reflects the broader challenges facing legacy media companies as they compete with digital-first platforms for audience and revenue. Antenna Group, which has previously attempted to acquire other media outlets, aims to expand its presence in the U.S. market amidst declining print advertising and subscriber numbers. The future of Time remains uncertain as it navigates a rapidly changing media landscape.