Yaccarino Resigns as X Sold to xAI

Linda Yaccarino has resigned as CEO of X (formerly Twitter) after two years marked by instability and controversy under Elon Musk’s ownership. Hired in 2023 to rebuild advertiser trust, Yaccarino faced ongoing challenges related to hate speech and Musk's unpredictable leadership. Despite efforts to diversify X’s offerings and restore advertiser confidence, major brands remained cautious due to incidents such as the platform’s AI chatbot Grok disseminating antisemitic content. Yaccarino’s advertising background was insufficient to overcome X’s persistent reputational issues. Her resignation coincides with Elon Musk's sale of X to his AI company, xAI, raising further uncertainty about the platform’s direction. Analysts widely believe that significant change is unlikely as long as Musk retains influence over the company.