Latino Communities Boycott Coca-Cola Over Alleged ICE Reports

Coca-Cola is facing a significant backlash and a viral boycott led by Latino communities in response to allegations that the company fired Latino workers in Texas and reported them to U.S. Immigration and Customs Enforcement (ICE). These claims have proliferated on social media platforms like TikTok, prompting the emergence of the 'Latino Freeze Movement,' which urges consumers to stop purchasing Coca-Cola products and instead support Latino-owned businesses. The boycott is fueled by discontent over Coca-Cola's perceived lack of support for diversity, equity, and inclusion (DEI) initiatives, as well as its political contributions to figures like Donald Trump, who has enacted strict immigration policies. Although Coca-Cola has denied these allegations, stating they are 'unequivocally false,' the movement has gained traction, highlighting the power of social media in shaping public opinion. Activists argue that the company's actions contribute to fear and anger within the Latino community, which is a vital market for Coca-Cola, with over 530 million consumers in Latin America. The company’s silence amid these accusations raises concerns about its corporate accountability and potential financial repercussions if the boycott continues to grow.