John Deere announced it will no longer sponsor 'social or cultural awareness' events and will audit all training materials to ensure they lack 'socially-motivated messages,' responding to conservative backlash. The company emphasized that diversity quotas and pronoun identification are not part of its policy, though it will continue to track and advance diversity without specifying how. This move follows similar actions by Tractor Supply amid criticism led by conservative commentator Robby Starbuck, who called for the complete elimination of DEI policies. John Deere's revised focus for nonprofit sponsorships will now center on areas like hunger, economic development, and STEM education. This shift marks a significant retreat from broader diversity and inclusion efforts under pressure from conservative factions.