Harley-Davidson CEO Zeitz plans to retire by end-2025

Harley-Davidson's CEO Jochen Zeitz announced his plans to retire by the end of 2025 after a five-year tenure marked by significant challenges, including a decline in motorcycle sales and the impact of new tariffs on American-made bikes. Zeitz, who took over as CEO during the Covid-19 pandemic, implemented the 'Hardwire' strategic plan, focusing on core models and electric mobility through the Livewire division. Despite efforts to rejuvenate the brand and enter new markets via partnerships, he faced criticism over diversity and inclusion policies that were later rolled back amid customer backlash. The company has initiated a search for a new CEO to steer it through these ongoing challenges, including a potential 56% tariff on bikes sold in Europe, which could drastically increase prices. Harley-Davidson's Board of Directors expressed gratitude for Zeitz's contributions but acknowledged the difficult market landscape ahead. The transition comes at a pivotal time as the motorcycle industry continues to navigate post-pandemic recovery and evolving consumer preferences.