Yelp has temporarily disabled reviews on a McDonald's in Feasterville, Pennsylvania, following former President Donald Trump's visit, due to an influx of non-genuine reviews. The fast-food chain attracted significant media attention after Trump served customers, leading to numerous reviews that critiqued his criminal record and the franchise's decision to host his campaign. The reviews ranged from humorous to vulgar, including comments on the franchise's management and Trump's performance. Yelp's 'unusual activity alert' was activated to ensure reviews reflect actual customer experiences, not political opinions. The company often uses this measure for businesses that receive heightened public attention, having issued 986 such alerts in 2023. This move underscores Yelp's commitment to maintaining its platform's integrity by focusing on genuine, firsthand consumer interactions.