Noem Launches Multi-Million Ad Campaign Against Illegal Immigration

U.S. Department of Homeland Security Secretary Kristi Noem announced a multimillion-dollar ad campaign aimed at illegal immigrants, emphasizing a stern message: leave the U.S. now or face deportation and a permanent ban on re-entry. The campaign, featuring both domestic and international versions, airs across various media platforms and is designed to target illegal immigrants currently in the U.S. and those contemplating crossing the border. In the ads, Noem thanks former President Donald Trump for his border security efforts and delivers a warning to potential immigrants, stating, 'If you come here and break our laws, we will hunt you down. Criminals are not welcome in the United States.' The campaign comes amid reports of increased ICE arrests and a significant drop in border crossings, which Noem attributes to Trump's policies. Critics of the campaign point out the potential for fear and misinformation among immigrant communities, while supporters argue it reinforces law and order. Noem's statements also implicitly criticize the immigration policies of the Biden administration, which she claims have led to increased border security issues.