John Deere, a farm equipment manufacturer, has decided to retract its diversity, equity, and inclusion initiatives, including no longer sponsoring social or cultural awareness events, in response to conservative backlash. The company will audit training materials to remove socially-motivated messages, emphasizing it does not have diversity quotas or pronoun identification policies. This change follows pressure from conservative activists like Robby Starbuck, who criticized similar efforts by companies like Tractor Supply. Despite the shift, corporate DEI efforts in general remain strong, with most companies maintaining or increasing their commitments.