Man City, Puma Sign Record £1bn Kit Deal

Manchester City have extended their kit partnership with Puma in a record-breaking deal worth at least £1 billion over ten years, running until 2035 and surpassing all previous Premier League kit contracts, including Manchester United's £900 million Adidas deal. The agreement, delivering City £100 million annually, is the largest kit contract in English football history and eclipses similar deals by top European clubs. The partnership will feature further innovation in kit design, retail expansion, and enhanced fan engagement via digital platforms such as the metaverse and AI. Despite a recent season without major trophies, City’s strong commercial appeal and global reach have underpinned the agreement. Since teaming up with Puma in 2019, City have won four Premier League titles, a historic treble, and seen achievements by their women’s and youth teams. The deal is viewed as a strong vote of confidence amid ongoing scrutiny over alleged financial regulation breaches, and Puma will continue collaborating with City Football Group clubs worldwide.