The phrase "very demure, very mindful" has become a viral trend on TikTok, popularized by influencer Jools Lebron, who emphasizes a modest approach to workplace makeup and presentation. Lebron's videos, which urge people to maintain a subtle and professional look, have resonated widely, attracting the attention of celebrities like Jenna Ortega, Jennifer Lopez, and Jamie Lee Curtis. In her original and follow-up videos, she humorously critiques those who overdo their looks, stating, "A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma." The trend reflects a broader cultural shift towards minimalism and elegance, with Lebron describing it as being mindful of oneself and others. As the trend continues to gain traction, many are finding empowerment in a more understated style, aligning with the concept of being "demure" in various aspects of life. With millions of views and endorsements, Lebron's message about self-presentation is resonating with a diverse audience.