NBA Sees Double-Digit Decline in Ratings

NBA viewership has faced a significant decline, with ratings reportedly down 28% this season compared to last year. Commissioner Adam Silver attributes this drop to external factors, including the competing interest of the World Series featuring the Dodgers and Yankees, and the presidential election, asserting that these events have drawn attention away from NBA games. Former player Shaquille O'Neal has expressed concerns about the league's reliance on a three-point shooting strategy, suggesting it may contribute to a lack of excitement for fans. Despite the current ratings slump, Silver remains optimistic that viewership will improve now that these major events have concluded. He believes that as the season progresses and other sports conclude, the NBA will regain viewer interest, especially with the introduction of exciting new events like the NBA Cup. However, if ratings do not rebound as the postseason approaches, the league may face scrutiny regarding its strategies to attract fans.