Gucci Creative Director Departs Before Milan Fashion Week
Gucci Creative Director Departs Before Milan Fashion Week

Gucci Creative Director Departs Before Milan Fashion Week

News summary

Gucci has announced the departure of its creative director, Sabato De Sarno, just two years into his tenure and shortly before the Milan Fashion Week. De Sarno, who joined Gucci from Valentino, attempted to blend the brand's heritage with modern silhouettes, but his approach led to disappointing sales, with Gucci's revenues falling by 26% in the third quarter. CEO Stefano Cantino and Kering Deputy CEO Francesca Bellettini expressed gratitude for De Sarno's dedication to Gucci's craftsmanship. This leadership change at Gucci comes amid wider industry shifts, with other high-profile designers like Kim Jones also leaving their posts recently. The upcoming Fall 2025 collection will be managed by Gucci's in-house design team, with a new creative director yet to be announced. Kering is expected to report its annual financial results soon, as the luxury market grapples with a slowdown, particularly in China.

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