US Music Industry Faces TikTok Ban Threat

The fate of TikTok hangs in the balance as the U.S. faces a potential ban due to national security concerns surrounding its Chinese parent company, ByteDance, which must divest by January 19 or cease operations. Artists and industry experts emphasize TikTok's critical role in music promotion, with many expressing outrage and concern over the implications of a shutdown on their careers. TikTok's algorithm is seen as its most valuable asset, and analysts suggest its worth could plummet without it. While some artists consider migrating to alternative platforms, doubts remain about their effectiveness compared to TikTok. Former President Trump has indicated a desire to save TikTok, leaving enforcement decisions to his incoming administration. Meanwhile, privacy complaints have also emerged against TikTok in Europe for alleged data transfers to China, adding to the platform's challenges.