Starbucks imposes stricter dress code amid sales decline

Starting May 12, Starbucks will implement a new dress code requiring baristas to wear solid black tops—either crewneck, collared, or button-up—and bottoms in shades of khaki, black, or blue denim. This move is part of the company's 'Back to Starbucks' initiative aimed at enhancing the customer experience and highlighting the iconic green apron, which has been a staple of the brand since 1987. While the company aims for a more consistent coffeehouse atmosphere, many employees have expressed dissatisfaction over the changes, particularly regarding the financial impact of having to replace previously purchased uniforms. Starbucks also plans to simplify its menu, eliminating 30% of items to reduce complexity and improve service speed. CEO Brian Niccol's strategy includes reinstating customer-friendly practices like free refills and personalized service to rejuvenate the brand's community feel. The company is undergoing significant restructuring, including layoffs of corporate staff, to support these transformations.