NAACP Urges Black Americans to Support Companies Upholding DEI
NAACP Urges Black Americans to Support Companies Upholding DEI

NAACP Urges Black Americans to Support Companies Upholding DEI

News summary

The NAACP is urging Black Americans to support businesses that maintain their diversity, equity, and inclusion (DEI) commitments amid a trend of corporations rolling back these initiatives due to political pressure. The organization has released a 'Black Consumer Advisory' to inform consumers about which companies have upheld or abandoned their DEI promises, highlighting corporations like Apple, Delta Air Lines, and Ben & Jerry's as commendable examples. In contrast, companies such as McDonald's, Amazon, and Walmart have been criticized for retreating from their DEI goals, which the NAACP argues undermines economic opportunities and social progress for Black communities. The NAACP emphasizes that the Black community's purchasing power, projected to reach nearly $2 trillion by 2030, can influence corporate behavior. They are not advocating for a boycott but rather encouraging intentional spending to align with values that promote social equity. The advisory will be updated as companies adjust their DEI commitments in response to ongoing pressures.

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