MSNBC Plans Second Live Event With Expanded Host Lineup

MSNBC is returning with its live event series, MSNBC Live '25: This Is Who We Are, on October 11 at Manhattan's Hammerstein Ballroom, aiming to build community and new revenue streams amid its spinout from NBCUniversal into Versant. The daylong event will include two main sessions featuring top network personalities such as Rachel Maddow, Lawrence O’Donnell, Jen Psaki, Nicolle Wallace, Joe Scarborough, Mika Brzezinski, and Jacob Soboroff, along with a Capstone Lunch and Dinner for more intimate conversations. The event, which will also be broadcast on MSNBC, continues the momentum from last year's sold-out debut at the Brooklyn Academy of Music that drew over 4,000 attendees and more than one million viewers. MSNBC Live creative director Luke Russert and executive producer Lauren Peikoff emphasize the event's role in fostering connection among viewers and adapting to shifts beyond traditional linear TV by engaging audiences through live experiences. This initiative mirrors similar live event efforts by other networks like CNN and Fox News as cable channels diversify their engagement and revenue strategies. Tickets start at $100, and the event lineup expands to include new hosts alongside returning favorites, underscoring MSNBC's push to deepen audience interaction and broaden its brand presence post-Comcast separation.