The Oklahoma-Texas rivalry intensifies as both teams join the SEC, elevating the historic matchup that began in 1900 to the level of other storied SEC rivalries. This year's game, set for October 12, 2024, features Texas ranked No. 1 for the first time since 1984 against No. 18 Oklahoma, with significant implications for both programs. The Cotton Bowl in Dallas serves as a neutral site, creating an electric atmosphere split between Oklahoma crimson and Texas burnt orange during the State Fair of Texas. Oklahoma coach Brent Venables emphasized the importance and excitement surrounding the game, highlighting its pageantry and intensity. Historically, Oklahoma and Texas have combined for ten AP national titles, with the winner of this game often impacting championship outcomes. As the teams prepare, Texas quarterback Quinn Ewers is expected to return from injury, while Oklahoma plans to start a true freshman quarterback, adding intrigue to the matchup.