Meta Removes AI Deepfake Ad After Curtis Appeal

Jamie Lee Curtis publicly called out Meta CEO Mark Zuckerberg on Instagram after repeated unsuccessful attempts to have an AI-generated ad using her likeness removed from Meta's platforms. The ad manipulated footage from a previous MSNBC interview to falsely endorse an unspecified product, undermining Curtis’s reputation for truthfulness. Curtis’s direct appeal, highlighting her frustration with Meta's response and the broader dangers of AI deepfakes, led to Meta swiftly removing the ad and confirming it violated company policy. The incident underscores growing concerns among celebrities about unauthorized AI-generated content and challenges in securing timely action from tech companies. Other figures, such as Tom Hanks, Scarlett Johansson, and Taylor Swift, have also faced similar misuses of their images, driving calls for stronger oversight. The episode highlights broader fears over generative AI's capacity to spread misinformation and damage reputations.