Polestar Targets Disenchanted Tesla Owners

Polestar CEO Michael Lohscheller is strategically targeting disenchanted Tesla owners, leveraging Elon Musk’s controversial political involvement as a selling point. Musk's support for the far-right Alternative for Germany party has alienated some Tesla customers, providing Polestar with an opportunity to attract these drivers. Polestar reported a 15% drop in sales in 2024 but aims for significant growth with the introduction of new models and an expanded retail presence. Lohscheller's approach includes shifting towards a traditional dealership model and enhancing the lineup of Polestar vehicles to capitalize on Musk's diminishing appeal among some Tesla owners. Tesla's market share in the U.S. has been declining, with a noticeable shift in customer sentiment against Musk's political actions. This strategic move by Polestar highlights the potential gains for other EV manufacturers as Tesla owners seek alternatives.