Sydney Sweeney Reported For $10M Bud Light Endorsement Amid $1.4B Sales Loss

Sydney Sweeney is reportedly in talks to become the new face of Bud Light in a potential endorsement deal worth up to $10 million, which could help the brand recover from a significant marketing backlash. Bud Light suffered a $1.4 billion sales loss and a 15.3% revenue drop following a 2023 ad campaign featuring trans influencer Dylan Mulvaney that sparked a nationwide boycott. Despite attempts to regain market share through celebrity endorsements from Peyton Manning, Emmitt Smith, and Post Malone, the brand has seen only modest recovery. Industry experts highlight Sweeney's strong commercial influence, citing her successful American Eagle campaign that boosted denim sales and brand stock, making her a compelling candidate to restore Bud Light’s relevance and appeal, particularly among conservative consumers. Anheuser-Busch CEO Michel Doukeris acknowledged the slow pace of recovery but emphasized ongoing progress. Marketing strategist Christopher Chatham pointed to Sweeney’s ability to deliver reach, resilience, and relevance, which are crucial for Bud Light’s strategic repositioning after its PR challenges.