Sydney Sweeney Defends Sold-Out Bathwater Soap Amid Mixed Reactions

Sydney Sweeney, star of Euphoria, has defended her controversial collaboration with Dr. Squatch that produced a limited-edition soap made from her actual bathwater. Inspired partly by the viral bathwater scene featuring her co-star Jacob Elordi in the 2023 film Saltburn, Sweeney embraced fan requests and playful social media commentary to create Sydney's Bathwater Bliss, which sold out quickly despite mixed reactions and some criticism especially from women. The soap, featuring natural exfoliants and earthy scents, was launched in June 2025 following Sweeney's 2024 suggestive body wash campaign with Dr. Squatch. Sweeney highlighted her strategic approach to business partnerships, noting that Dr. Squatch was acquired by Unilever for $1.5 billion, though she did not disclose if she holds equity. She emphasized the importance of engaging with audience feedback and views the product as a memorable and quality item, despite the backlash and accusations of gimmickry. This venture continues Sweeney's pattern of provocative marketing that sparks conversation and blurs the lines between celebrity culture and fan interaction.