Mark Zuckerberg, CEO of Meta, has announced a significant shift in his approach to handling controversies, declaring that he is done apologizing for past mistakes. During a recent appearance on the Acquired podcast, he emphasized a new focus on innovation and creating 'awesome' products while pushing back against criticism. This change marks a departure from his previous conciliatory tone, particularly regarding issues such as misinformation during the COVID-19 pandemic and Facebook's political involvement. Zuckerberg is also undergoing a personal rebranding, engaging in activities like cattle farming and adopting a more relaxed public persona. He acknowledged that he had previously taken too much blame for various controversies and expressed a desire to defend Meta's decisions more assertively in the future. This new strategy aims to guide Meta through the evolving technological landscape, though its reception by the public and investors remains uncertain.