Lord Sugar Signs Three-Year Deal to Continue on The Apprentice

Lord Sugar has signed a new three-year contract with the BBC to continue hosting The Apprentice, extending his tenure into his 80s. In a recent interview, he expressed pride in the show's legacy and acknowledged that criticism of the program no longer affects him. He invests £250,000 in the winner's business for a 50% stake, reinforcing his commitment to fostering new entrepreneurial talent. Despite the changing workplace culture, he maintains a traditional work ethic and believes that hard work has diminished in modern UK workplaces. Lord Sugar also shared insights on the motivations of some candidates on the show, suggesting that many seek fame rather than genuine business success. His straightforward persona on the show mirrors his real-life approach to business, reflecting his extensive experience in various aspects of entrepreneurship.