Republican Bill Berrien Launches First Wisconsin Governor Ads Ahead 2026

Wisconsin's 2026 gubernatorial race is gaining momentum more than a year before the primary, with Republicans Bill Berrien and Josh Schoemann officially launching campaigns. Berrien has made a significant early move by purchasing about $400,000 in cable TV, radio, and online ads, focusing on his support for President Donald Trump, despite some conservative media questioning this stance. Schoemann, while active in meeting voters statewide, has yet to invest in advertising, emphasizing the importance of grassroots efforts over spending. Democratic Gov. Tony Evers has not confirmed whether he will seek a historic third term, with speculation fueled by his comparatively lower fundraising this year and upcoming decision announcement. Democratic officials criticize Berrien's ad spending as an attempt to curry favor with Trump, asserting that money alone cannot secure an election win in Wisconsin. Several other Republicans, including U.S. Rep. Tom Tiffany and state Senate President Mary Felzkowski, are considering entering the race, making it a closely watched contest.