Apple Shareholders Reject Proposal to End DEI Initiatives

During Apple's recent virtual annual shareholder meeting, shareholders overwhelmingly rejected a proposal from the National Center for Public Policy Research to end the company's diversity, equity, and inclusion (DEI) initiatives. CEO Tim Cook reaffirmed Apple's commitment to non-discrimination in hiring and promotions, while acknowledging the need to adapt to changing legal landscapes. Despite ongoing backlash against DEI programs from conservative circles and some other major companies scaling back their initiatives, Apple remains steadfast in its approach, emphasizing the importance of a culture of belonging. Shareholders also dismissed other proposals related to ethical AI practices and child safety, signaling strong support for Apple's current policies. The rejection of the DEI proposal comes amid a broader trend, with many companies in the S&P 100 reassessing their diversity commitments due to pressure from conservative activists. Apple's market capitalization and reputation for ethical conduct were highlighted as key factors in its continued support for DEI efforts.