Apple and Lewis Hamilton Premiere $200M F1 Movie Worldwide

Apple is making a significant push into entertainment with its high-budget film "F1," starring Brad Pitt and produced in collaboration with Formula 1 champion Lewis Hamilton, who also serves as a producer. Directed by Joseph Kosinski, the film utilizes advanced camera technology developed by Apple to authentically capture the intensity of Formula 1 racing, with filming conducted during actual Grand Prix events. CEO Tim Cook emphasized that the project is driven more by artistic ambition and cultural impact than by directly boosting iPhone sales, viewing Apple TV+ and Apple Original Films as standalone businesses focused on quality storytelling. The film represents a major financial gamble for Apple, with a budget exceeding $200 million, and is supported company-wide, including retail promotion. "F1" aims to elevate Apple’s presence in the streaming and film industry and could lead to Apple acquiring U.S. broadcasting rights to Formula 1 starting in 2026. Both Cook and Hamilton have high stakes in the movie’s success, hoping it will both resonate with audiences and enhance Apple’s cultural influence beyond its hardware products.