XGIMI Unveils Ascend Concept at CES 2025

At CES 2025, XGIMI showcased its innovative concept, the Ascend, which combines a motorized Ambient Light Rejection (ALR) screen and Harman Kardon soundbars to revolutionize home entertainment. The Ascend features a 100-inch screen that can rise from the floor and partially retract to create an ambiance similar to a fireplace, while the ultra short-throw AURA 2 projector ensures high-quality visuals. This design not only enhances viewing experiences with superior contrast and clarity but also minimizes space requirements by integrating sound into the screen's base. Although still a concept, XGIMI's CEO Apollo Zhong emphasized the product's potential for future development based on feedback from the CES audience. The Ascend reflects XGIMI's commitment to merging functionality with elegance, aiming to appeal to home cinema enthusiasts. While it is unclear when this product will be available for purchase, its reception at CES may influence its development timeline.