Las Vegas Tourism Falls 11% in June Amid Economic Uncertainty

Las Vegas is experiencing a significant decline in tourism, with June 2025 visitor numbers dropping 11.3% compared to the previous year, marking the sixth consecutive month of decreases. This downturn is attributed to persistent economic uncertainty, weaker consumer confidence, and the broader impact of rising costs and geopolitical tensions, including tariffs and trade policies under President Trump's global trade war, which have discouraged international travelers. The decline is reflected across multiple indicators, including reduced hotel occupancy, lower average daily room rates, decreased passenger traffic at Harry Reid International Airport, and diminished road traffic from California, the city's largest visitor source. Industry leaders like Caesars Entertainment CEO Tom Reeg describe the situation as a typical seasonal softening but acknowledge ongoing challenges, leading resorts to offer promotions such as waived resort fees and free parking to attract visitors. Analysts note a shifting market dynamic, with major resorts transitioning toward more luxury offerings and employing advanced data analytics and AI-driven pricing strategies to optimize revenue amid fluctuating demand. Despite these efforts, locals express frustration over rising costs, contributing to perceptions that Las Vegas has become less affordable for both residents and tourists.