Ye's Controversial Yeezy Ad Sparks Outrage

Kanye West, now known as Ye, faced widespread backlash after airing a controversial Super Bowl ad promoting his website, Yeezy.com, which featured a single item for sale: a swastika-emblazoned t-shirt. The ad, shot on an iPhone, only aired in select markets, such as Los Angeles, and was approved before Ye's recent antisemitic rants on social media. Critics, including the Anti-Defamation League and former Shopify executives, condemned the ad and the sale of the t-shirt, highlighting its association with Nazi symbolism. Ye's actions have ignited debates on free speech versus corporate responsibility, especially as Shopify hosts his online store. Following the uproar, Ye deactivated his X account after a series of hateful tweets, further alienating his fanbase with many calling for boycotts of his merchandise and music.