OpenAI launches Instant Checkout in ChatGPT, enabling native single-item purchases from Etsy and soon Shopify merchants, raising concerns among competitors about the impact of this new 'agentic' sales channel.
OpenAI launches Instant Checkout in ChatGPT, enabling native single-item purchases from Etsy and soon Shopify merchants, raising concerns among competitors about the impact of this new 'agentic' sales channel.