Blake Lively has defended her film 'It Ends With Us,' which addresses domestic violence while facing criticism for its promotional approach that seems to downplay the film's serious themes. In her Instagram posts, she emphasized the film's portrayal of complex female experiences, stating that the protagonist is not solely defined by her victimhood. Lively acknowledged the backlash against the lighthearted marketing strategy, which contrasted sharply with the film's narrative, and subsequently shared resources for domestic violence support, including the National Domestic Violence Hotline. She expressed gratitude for the audience's interest in stories about women and their diverse experiences. The film, adapted from Colleen Hoover's bestselling novel, has sparked important discussions around domestic violence, emphasizing that such issues affect many individuals. Despite the mixed promotional reception, 'It Ends With Us' has performed well at the box office, reportedly earning $50 million in its opening weekend.