Pop Mart’s Labubu Franchise Drives 400% Profit Growth, Surpasses Barbie Worldwide

Labubu, a collectible plush toy franchise created by artist Kasing Lung and manufactured by Chinese company Pop Mart, has become a global viral sensation in 2025, significantly boosting the company's financial performance. Pop Mart's revenues soared by over 200% and net profits by nearly 400%, with Labubu toys generating approximately $670 million in the first half of the year, surpassing sales of iconic brands like Barbie and Hot Wheels. The toys, known for their 'ugly-cute' and mischievous yet kind-hearted design, have become popular accessories among celebrities such as Rihanna, David Beckham, and Kim Kardashian, further fueling demand worldwide. Pop Mart is expanding aggressively overseas, with sales growth reaching over 1,100% in the U.S. and 700% in Europe, and is exploring new product lines like mini versions for phones, animated series, and film adaptations. The company plans to sustain growth through superior designs and operational refinements while addressing supply chain challenges and tariff uncertainties. Pop Mart's stock has also surged 200% in 2025, reflecting investor confidence in the brand’s ongoing global expansion and market dominance.