Girls Aloud headlined Brighton & Hove Pride 2024, captivating an audience of around 300,000 with a vibrant performance that included hits like 'Sound of the Underground' and a cover of Madonna's 'Material Girl'. The band surprised fans by reviving 'Watch Me Go' for the first time since 2006 and featuring special guest Olly Alexander, who joined them for 'The Loving Kind' and his hit 'King'. The Pride festivities kicked off with a parade showcasing community groups and charities, culminating in performances at Preston Park. Other artists, including Sophie Ellis-Bextor and Billy Porter, also took the stage, contributing to a celebratory atmosphere. This performance marked a significant moment for Girls Aloud following their reunion tour and included tributes to their late member, Sarah Harding. Fans expressed their excitement on social media, praising the show as 'unreal' and a highlight of the Pride event.