Hook Raises $3M to Accelerate Music Remixing Platform Expansion

Hook, an AI-powered music platform, has secured an additional $3 million in funding, bringing its total to $6 million. The platform allows users to legally remix songs from over 1,200 artists, addressing the issue of unlicensed content proliferating on social media, where 40% of music consumption involves remixes. The recent funding round included investments from Khosla Ventures, Kygo's Palm Tree Crew, and The Raine Group, along with continued support from other notable investors. Hook aims to create a sustainable ecosystem for music where creators can express themselves while rights holders maintain control and monetization of their work. The new capital will be directed towards enhancing marketing efforts and strategic hiring to boost user acquisition. Founder Gaurav Sharma emphasized that this initiative represents a significant shift in the music industry, fostering collaboration between creativity and rights management.