Stigg Raises $17.5 Million for Monetization Platform

Stigg, a startup focused on monetization for software engineers, has raised $17.5 million in Series A funding, bringing its total funding to $24 million. The round was led by Red Dot Capital Partners, with participation from several venture firms, as Stigg continues to grow its customer base, which includes major companies like Miro and Webflow. Stigg's platform simplifies the creation of dynamic pricing strategies for SaaS companies, allowing them to manage billing models that include consumption-based pricing and AI credits. Founded by former New Relic employees Dor Sasson and Anton Zagrebelny, Stigg aims to address the complexities of traditional billing systems that hinder rapid implementation of new pricing strategies. The funding will be used to expand Stigg's operations and enhance its go-to-market efforts, particularly in New York. With the rise of AI in software products, Stigg's flexible infrastructure is positioned to help companies adapt to the evolving market demands.