IFC Expands 'Good Boy' Wide Release After 3M Trailer Views

IFC has expanded the theatrical release of the indie horror film "Good Boy" from a limited to a wide release, set for October 3, following the viral success of its trailer which has amassed over 1 million views. The movie, told from the perspective of a dog named Indy, centers on supernatural forces threatening his owner in a rural home, and has sparked a 2,000 percent surge in Google searches about the dog's fate. Originally premiering at SXSW in March to strong reviews, including a 95% rating on Rotten Tomatoes, the film benefits from a growing 2025 horror market that favors originality, as seen in recent box office hits. IFC executives, noting the company's robust recent theatrical revenue, are optimistic about "Good Boy"'s potential to capture audiences seeking fresh horror content, following successes like "Late Night with the Devil." While IFC owns the streaming service Shudder, no streaming date for "Good Boy" has been announced, with the studio emphasizing the theatrical release as the primary viewing option. The film’s unique storytelling and viral buzz position it as a promising breakout in the horror genre this year.