LeBron Teases 'Second Decision'; Tickets Surge

LeBron James posted a cryptic video titled 'The Second Decision' teasing an Oct. 7 at 12 p.m. ET announcement that deliberately echoes his 2010 'The Decision.' The teaser has prompted speculation that he might announce retirement, a team move, or an off‑court venture, and timing with Amazon Prime Day, his Amazon ties and the NBA streaming on Amazon this season make a business partnership or ad plausible. The teaser has already affected the market: tickets for the Lakers' final regular‑season home game vs. the Utah Jazz jumped from roughly $85 to about $445, a surge expected to raise revenue by millions. At 40 and entering a 23rd season with an expiring contract, James has said retirement is 'sooner than later,' but he has staged similar theatrical teases for commercial campaigns, leaving his true intent uncertain. The nature of the announcement will be revealed on Oct. 7 at 12 p.m. ET.