Vital Farms Sponsors Hulu’s The Bear Season Four

Vital Farms, a Certified B Corporation known for ethically produced foods, has partnered with Disney and FX to sponsor the fourth season of the hit Hulu series "The Bear," which premiered on June 25, 2025. As part of the sponsorship, a custom 30-second ad spot starring Emmy winner Liza Colón-Zayas, who plays Tina Marrero on the show, will air ahead of each new episode, featuring Vital Farms eggs and butter in a nod to the iconic "omelette" dish from season two. The ad emphasizes the brand's "Good Eggs. No Shortcuts." campaign, highlighting the quality and ethical sourcing of its products. Vital Farms' Chief Marketing Officer Kathryn McKeon expressed enthusiasm for the collaboration, aiming to honor the spirit of the show and its storytelling through this campaign. Disney Advertising's John Campbell noted that "The Bear" has become a global cultural touchstone, and this partnership strategically connects the brand with the show's dedicated fanbase. This initiative underscores Vital Farms' commitment to ethical food production while leveraging popular culture to engage consumers.