Next Launches €29 Tummy Shaping Swimsuit with Wide Size Range

Summer 2025 swimwear trends highlight a blend of flattering designs and body positivity across various styles. Next's tummy shaping control swimsuit, praised for its firm support and flattering fit, is popular among shoppers seeking silhouettes that enhance confidence. The classic triangle bikini is making a comeback in its traditional, relaxed form, moving away from the upside-down style popular in previous years, with celebrities like Kendall Jenner leading the revival. Meanwhile, tankinis are gaining traction as a modest yet stylish alternative, with increased consumer interest reflected in rising online searches and designer collections emphasizing both fashion and function. For those with larger busts, retailers have expanded offerings to include supportive, elegant swimsuits that combine comfort with bold designs, challenging outdated notions of frumpy swimwear. Additionally, innovative collaborations like Billie x Ian Charms introduce personalized jewelry accents to swimwear, promoting body positivity and self-expression through unique, decorative elements.