Southend Shakedown Returns April 2025 with £100K Funding

The Southend Shakedown motorcycle event is set to return in 2025 after a three-year hiatus, attributed to funding issues and safety concerns. A £100,000 budget boost from the Southend-on-Sea City Council has been allocated to support the event, with a provisional date set for April 21, 2025. Local businesses are optimistic about the event's revival, with Joan Tiney from the Seafront Traders' Association expressing that it is 'smashing' news for coastal enterprises. Organizers had faced challenges in the previous years, including threats of violence against volunteers and a lack of resources. Council leaders emphasized the importance of such events for tourism and local economic support, projecting that the Shakedown could significantly benefit the city's appeal to visitors. Additionally, classic car events and a street art festival will also receive funding as part of the council's efforts to enhance local attractions.