Bad Bunny Named Top Latin Artist of 21st Century by Billboard

Bad Bunny has been named the Top Latin Artist of the 21st Century by Billboard, a recognition that highlights his record-breaking achievements on Billboard’s Top Latin Albums and Hot Latin Songs charts. His albums, including "Debí Tirar Más Fotos," "Nadie Sabe Lo Que Va a Pasar Mañana," "Un Verano Sin Ti," and "El Último Tour del Mundo," have all reached No. 1 on the all-genre Billboard 200 chart, with "YHLQMDLG" standing out as the longest-running No. 1 Latin album in the chart's history. Beyond music, Bad Bunny has become a cultural icon, influencing fashion, film, and sports, and will be the first Latin-American male solo artist to headline the 2026 Super Bowl Halftime Show, which is seen as a significant milestone reflecting Latin music's global influence. His massive streaming numbers, social advocacy, and unyielding cultural identity have made him a symbol of Latin culture's rise in mainstream media. The recognition comes amidst a period of continued success, including recent high-profile performances and collaborations that further solidify his impact on music and culture worldwide. The 2025 Billboard Latin Music Awards event, where he will be honored, will be held in Miami and broadcast on Telemundo and Peacock.