InPrime Finserv Raises Rs 50 Crore to Expand Credit Access in Multiple Indian States

InPrime Finserv, a Bengaluru-based tech-enabled non-banking financial company, has raised Rs 50 crore ($6.02 million) in a Series A1 funding round led by Pravega Ventures, with participation from existing investors Z47, InfoEdge Ventures, and Kettleborough VC. The funds will be used to expand operations into underserved geographies across India, including Karnataka, Uttar Pradesh, Rajasthan, and Haryana, aiming to serve micro and nano entrepreneurs, self-employed professionals, small retailers, and individuals in agriculture and allied sectors. Founded in 2021 by Sneh Thakur, Manish Raj, and Rajat Singh, InPrime focuses on India's emerging middle class, providing credit products to informal economy participants who are often overlooked by traditional financial services. The company has served over 7,500 households and disbursed nearly Rs 100 crore in loans to date, planning to strengthen its product suite, deepen digital distribution, and explore secured lending and co-lending partnerships. WiseLife, a fitness and wellness products company, separately raised Rs 8 crore from Rukam Capital to scale operations and expand its supply chain, aiming to become India's top yoga brand. WiseLife has previously attracted investments from notable entrepreneurs including boAt Co-Founder Aman Gupta and OYO Rooms Founder Ritesh Aggarwal.