Barbie Launches Women in Music Doll Collection

Mattel has launched the 2025 Barbie Women in Music: Career of the Year collection, featuring dolls of Alicia Keys and her recording engineer Ann Mincieli, as part of the 'She Is the Music' initiative. The collection highlights two roles in the music industry: Musical Artist and Tour Manager, aiming to inspire young girls to explore careers both on stage and behind the scenes. The initiative addresses gender disparity, noting that only 22% of artists on music charts are female, and highlights underrepresented roles such as tour managers, where only 31% worldwide are women. The dolls are available for purchase on Amazon and Target, with proceeds supporting equality for women in the music industry. Mattel's initiative follows its previous focus on the film industry and coincides with National Women's History Month.