OpenAI Addresses GPT-5 Issues, Doubles Rate Limits for Paid Users

OpenAI recently launched GPT-5, which CEO Sam Altman calls “the best model in the world,” highlighting its strong performance in coding and competitive pricing designed to disrupt the AI market. Despite some user complaints about GPT-5’s creativity and reasoning features, OpenAI is actively addressing issues by improving rate limits, fixing bugs, and adding toggles to enhance reasoning capabilities. The pricing for GPT-5’s API is notably aggressive, undercutting competitors like Anthropic’s Claude Opus 4.1 and mirroring Google’s Gemini 2.5 Pro subscription, especially benefiting high-volume users and potentially sparking a price war in AI services. GPT-5 is already seeing significant interest both from enterprise customers and individual users, with widespread adoption across industries such as marketing, software engineering, and data analysis. OpenAI plans to keep offering legacy models like 4o for Plus customers while rolling out GPT-5 gradually to all users. Meanwhile, some experts speculate that if OpenAI achieves artificial general intelligence (AGI), future access to such capabilities might shift from subscription models to exclusive equity-based partnerships, fundamentally changing the company’s business approach.