WickedGud Raises Rs 20 Crore in Funding

WickedGud, a Mumbai-based direct-to-consumer food startup co-founded by Bhuman Dani, has raised ₹20 crore (approximately $2.3 million) in pre-series A funding, led by Orios Venture Partners with participation from Asiana Fund and existing investors. The funding will be utilized to expand its distribution network, enhance branding and marketing, and strengthen its team, while also introducing Korean-inspired flavors to its product range. Founded in 2021, WickedGud has experienced significant growth, claiming to have increased fivefold in the past two years, and is now available in over 2,000 retail outlets, including major quick-commerce platforms. The startup emphasizes healthier food options without sacrificing taste, aligning with consumer trends towards nutritious and convenient meals. Bhuman Dani expressed excitement about the brand's potential to redefine eating habits in India, especially with recent expansions into retail chains like DMart and Zepto. This latest funding round follows a previous investment of ₹6 crore received last year, showcasing ongoing investor confidence in WickedGud's mission to innovate the consumer packaged goods space in India.