Angel Soft Debuts Super Bowl Ad Promoting Bathroom Breaks

Georgia-Pacific's Angel Soft toilet paper brand is launching its first Super Bowl ad with a unique twist, encouraging viewers to take a 'Potty-tunity' during the game. The ad, featuring the brand's mascot, Angel, is strategically placed before halftime to allow fans a bathroom break without missing important game moments or commercials. The campaign, created by Grey New York, builds on a consumer insight that many viewers delay bathroom breaks to not miss out on action, as confirmed by an Angel Soft survey. Angel Soft has also integrated the campaign into the NFC Championship Game, featuring personalities like Julian Edelman. This approach reinforces Angel Soft's market position, which has strengthened post-COVID due to product improvements and strategic pricing. The brand aims to leverage the Super Bowl's mass audience to further elevate its reputation as a strong and soft toilet paper option.