Italy’s New Travel Trends: From Puglia to Bruges

Italy continues to attract travelers with its blend of cultural richness, authentic experiences, and modern comforts, with regions like Puglia and Rimini standing out for their welcoming atmospheres and family-friendly appeal. Puglia is highlighted for its child-friendly culture, beautiful beaches, and vibrant local life, though rising costs at some beach clubs are leading Italians to consider vacations abroad. Rimini has become more accessible with new direct British Airways flights and ongoing developments such as the 'park of the sea,' enhancing its mix of historical charm and seaside leisure. Iconic cities like Florence and Venice are especially attractive in spring, offering pleasant weather and fewer crowds for visitors to enjoy their art and gardens. However, overtourism in Venice is driving some travelers toward 'destination dupes' like Bruges, which provide similar scenic and cultural experiences in a more relaxed setting. This shift underscores a broader trend of tourists seeking lesser-known destinations that preserve local authenticity and offer more meaningful travel.