Glenmorangie launches global campaign with Harrison Ford

Glenmorangie has launched a new global marketing campaign titled 'Once Upon a Time in Scotland,' featuring Hollywood actor Harrison Ford, who brings his charm and humor to the series. Directed by Joel Edgerton, the campaign consists of 12 episodes showcasing Ford’s journey at the Glenmorangie Distillery in the Highlands of Scotland, emphasizing the craftsmanship and traditions involved in whisky production. The series marks the conclusion of Glenmorangie's previous campaign, 'It’s Kind of Delicious and Wonderful,' and aims to engage whisky lovers worldwide through a blend of storytelling and cultural experiences. Ford expressed his joy in working with the distillery team, highlighting the unpretentious and amusing nature of the filming process. The first six episodes are set to be released across various platforms, accompanied by striking photography from Lachlan Bailey. Glenmorangie's CEO, Caspar MacRae, remarked that collaborating with Ford was a dream come true, reflecting the brand's commitment to authenticity and connection with whisky enthusiasts.