Today Show Anchors Celebrate Halloween With Coast-To-Coast Icon Costumes

The 2025 Halloween celebrations across major American morning and daytime TV shows featured elaborate costumes and themed performances celebrating pop culture and regional icons. NBC's TODAY Show adopted a cross-country road trip theme, with anchors embodying notable figures tied to specific U.S. locations, such as Dylan Dreyer as Frankie Valli representing New Jersey, Craig Melvin as Prince for Minnesota, and Sheinelle Jones as Beyoncé for Texas. This theme was highlighted through live musical performances and theatrical skits, receiving praise for production quality and engaging national audiences with a blend of nostalgia and modern entertainment. Other daytime shows like Live! With Kelly and Mark and The Kelly Clarkson Show also embraced pop culture, with hosts dressing as trending celebrities and fictional characters, including a notable nod to Taylor Swift and Travis Kelce on Live! With Kelly and Mark. The festivities underscored a collective celebration of American entertainment heritage while boosting ratings and social media engagement. The annual tradition continues to be a cultural touchstone that unites viewers through creative visual spectacles and performances during Halloween.